Whether Nintendo makes enough consoles to meet demand in 2007 won't restrict them from meeting 35 million by 2012. They can sell 12 or 13 million per year in NA at their peak. I'm not sure if people realize that in April, Wii sold more than PS2 ever sold in any April. Between the US and Canada, they did 400K units. According to VGC, they're selling even more in May. Wii is doing this without a mass market price, with only 3 major games, with supply problems, and a 10-week drought of 3rd party games from Dec 13-Feb 20! Are sales going to decrease as supply improves, the console becomes affordable, mega-franchises like Animal Crossing, Mario and Nintendogs debut for the system, and third parties fill the gaps so there are no more software droughts? Obviously Wii is only going to accelerate in sales as we move forward, like every other winning console has done. Other people may be shocked to see Wii sell 500K/month NA regularly for its entire cycle, but I won't.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
