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I just got done with economics at school and my teacher always said the same thing: higher the risk, higher the reward. Now thats not always the case but there is some truth to it. Don't buy into stock that has nothing that will stimulate it. If the rumors are true about microsoft announcing a new console at E3 2012 then it might be worth it to buy into there stock because chances are there stock will rise a good amount if the announcement is well received. The same goes for sony. Its best, i think, to strategically plan when and what stocks you will buy into. Especially since they are so cheap right now, you won't lose much money if you only put in maybe $100-$200.