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Feels like the thing is doomed to fail. Which is quite depressing since it's actually got games this time unlike the PSP's launch. Seems the 'core' gamer cares not for handhelds.

As for advertising, Sony's best bet is to get a bunch of models with US flag bikinis, while holding a hotdog and a Vita dancing around with a guy dressed up as Captain American singing star spangled banner while pretending the Vita is as American as it gets. Something reminiscent of this year's Captain America movie. While sex sells in the rest of the Western world, patriotism sells in America.