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Xbox Sfera

Sfera or the Italian for sphere, is an evolution of 360°. Where as a circle is a two dimensional object, a sphere is a three dimensional one. One that offers a fuller, richer experience. Not simply visually in media or gaming but in every day life.


The next Xbox will engage in a larger sphere of influence. Not simply hard core gaming, or even casual gaming, but an expanded influence into living rooms and people's every day lives. Not only will it connect people through gaming, or media, but through telecommunications.

It’s an evolution of the Xbox 360, not simply a new gaming console. Xbox 360 with Kinect is no longer simply a gaming console. It’s an entertainment device that people use daily to watch TV, movies, listen to music, and communicate with friends. The next Xbox will simply be an evolution of that. The next version of Kinect holds the promise and possibility of being able to allow the deaf communicate with the hearing through sign language translation and speech to text translation. Its sphere of influence in homes will grow as more and more people use the next Xbox for things like tele- and video communication, media streaming, as well as gaming. It’ll connect more people, across more parts of the Earth together, globally as a community.

Because of this, Sfera fits. Spheres of people will come together to form one community.