Sonys ads tend to be confusing or they target specifically the core gamer.
I mean to us thats just fine with the Kevin Butler ads. But a this point they fall on deaf ears. All core gamers made their choice at this point. Casuals are the only thing that can keep PS3 and 360 going at this point.
So its confusing how Sony still has Kevin Butler because his job is solely to amuse PS3 gamers who allready have a PS3.








