2 questions about SONY...

[snakenobi]

sales2099 said:

snakenobi said:

sales2099 said:

Sony on the other hand over the years has lumped the Playstation brand in with an increasing number of different products. The article I mentioned showed the division, a large division BUT included the Playstation brand nonetheless, posted hundreds of millions of losses. 

the division did,not the PS division inside it.

only thing that could bring loss is R&D on PS division but that would be covered by profits

Sony refuses to divulge purely PS numbers and continues to lump them in this large division. I speculate that its cause they can mask their PS losses in a crowd of other products so it will be hard to tell whats really losing money. 

alot of companies do that for various reasons like better linking of different divisions of the company.if you have been following SONY from a long time,then you will know that their divisions were so scattered.Alot of restructuring happened and thats why they came together.

But they could also do that for the reasons you pointed out

but SONY gives out sales numbers and PS3 has been profiting from Q12010

For one thing, you cant tell me that those Q2 losses weren't cause of PS3. It was the same quarter of the PS3 price cut. Naturally some of those losses belong to the PS brand. Not saying its ALL cause of PS but at least some of it is. 

Sony gives out sales numbers offcourse but again, they have now made it impossible to tell their level of profitability, if any. 

not really as PS3 had started profiting under $10 in Q1 2010(Jan -Mar)

there on they have had RSX reductions,new ps3 model in with internal redesign and other things such a blu-ray,die,components price falling over time and also by mass production.PS3 just can't lose money.

 

though what i am trying to say is understand the currency mechanism

for example: a product is priced at highly profitable levels but if the currency exchange rate effects it negatively,even if it is profitabler in manufacturing,when it goes to sell in another country with weaker currency aka Dollar's weakness to YEN,then it might not profit that much or lose.

 

even with currency mechanism PS3's costs would take take of that or break even or just might lose a bit with external expenses like marketing.