2 questions about SONY...

[Alby_da_Wolf]

sales2099 said:

snakenobi said:

sales2099 said:

Sony on the other hand over the years has lumped the Playstation brand in with an increasing number of different products. The article I mentioned showed the division, a large division BUT included the Playstation brand nonetheless, posted hundreds of millions of losses. 

the division did,not the PS division inside it.

only thing that could bring loss is R&D on PS division but that would be covered by profits

Sony refuses to divulge purely PS numbers and continues to lump them in this large division. I speculate that its cause they can mask their PS losses in a crowd of other products so it will be hard to tell whats really losing money. 

alot of companies do that for various reasons like better linking of different divisions of the company.if you have been following SONY from a long time,then you will know that their divisions were so scattered.Alot of restructuring happened and thats why they came together.

But they could also do that for the reasons you pointed out

but SONY gives out sales numbers and PS3 has been profiting from Q12010

For one thing, you cant tell me that those Q2 losses weren't cause of PS3. It was the same quarter of the PS3 price cut. Naturally some of those losses belong to the PS brand. Not saying its ALL cause of PS but at least some of it is. 

Sony gives out sales numbers offcourse but again, they have now made it impossible to tell their level of profitability, if any. 

If PS3 broke even during Spring 2010, a $50 cut in August 2011 shouldn't have made it lose money again. If they chose a $50 cut instead of a far more effective $100 one, the most likely reason is that the smaller one left it profitable or at worst just breaking even, while the bigger one would have made it lose money again. But these reasonings aren't necessary: the division producing PS3 produces a lot more things, and if you google around, you'll find that analysts blame TVs and acquisitions for its losses.