http://en.wikipedia.org/wiki/Sunk_costs
;sunk cost fallacy, read about it.
Your perspective is an irrational one.
It is a loss, but keeping it is a greater loss.
The option of making it profitable is an impossible suggestion. This is good news, not bad, not 50:50. It is a change in the decision making process where they've been blinded by loss aversion. Loss aversion and sunk cost fallacy tend to derive from bad leadership.
This isn't just good news because they've gotten rid of something that is costing them money (which is in fact something you JUST SAID in an earlier thread about how Sony needs to get back on track as their tv division has been costing them profits the past 6 years), but also because it depicts a change in their decision making, smarter business.
