kowenicki said:
To be precise... there is still a net balance sheet $845m write off to reflect loss of value. Its a cross roads for Sony... make or break time for TV's. I have to womder why anyone would buy a "Sony TV"... there isnt any such thing from now on. Its a Samsung TV or a Sharp TV with a sony box around it.
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Being in a very commoditzied business such as that of making LCD, I think after 7 years, with the depreciated equipment in the plant, a writeoff was to be expected. Most joint ventures are created in good faith but never materialize to anything profitable in the long run; Sony Ericcison, GM Toyota Nummi etc.
You see alot of private label TV maker have success such as visio, Sony still has weight has my roommate bought a Sony Bravia 3D TV for christmas.