Recon1O1 on 23 December 2011
Another nice thread Seece. This is going to be a lot closer than most of us thought. M$ can pull it off if they sell the last 180k for a dollar. Maybe with A.Wake and Fable3 dl codes and giftcards. They could afford it! Impressive comeback though.
They seem to have changed focus from formal pricecuts to dozens of individual promos. It's probably easier to budget and control costs that way and the bigbox retailers can bring in new customers with the giftcards. If you commit early with a pricecut you can never go back. This gives them a sort of shut-off valve and the ads can be directed at a particular market or audience. Trend?
Essay Pro