thismeintiel on 23 December 2011
| thx1139 said: I for one dont think anyone stuffs the channels. How people think Sony, MS, Nintendo force retailers to order is beyond me. Retailers order when they need product, yes they may be incented to purchase extra based on a deal made by the manufacturer. Still no product is shipped that retailers dont think helps with the bottom line and cash flow. |
Exactly. I mean you can get away with maybe one quarter of stuffing the channel using special offers. But after that, stores are not going to have thousands upond thousands of your product just laying around in their warehouses, just so you can have an impressive shipment number.
