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Well well this only goes on to propel forward the false notion that the market pie size of the gaming market has stayed constant and that the iPhones and Androids and whatnot are killing off tradtional gaming platforms by eating into their pie. True to a certain extent, but judging from the numbers that dedicated console/handheld gaming are still very much alive...

Can we just interpret this as an expansion of the gaming population and market (in terms of casual gaming on phones luring in previously non-gamers like what the Wii did back then?)

Yes, casual gaming is gaining a foothold fast, but traditional gaming dying? Not quite yet. If you're to interpret the eating up of market share in percentage terms, then yes. But if you were to look at it number-wise, you're probably looking at the influx of millions of casual players who didn't/don't have the habit of playing on dedicated consoles. Both sectors, dedicated or not, are growing in their own rights. Except that the casual sector's outgrowing the other one?

This is just my viewpoint DON'T COME AFTER ME.