Thanks for correcting the incredibly misinformed sales noob Millenium. How anyone can think Microsoft are making a loss on X360 baffles me, and then to say they lose more than Sony do on the PS3!
I don't get Microsoft's plan with Europe. They said they wanted to be number 1 there and would do it with tailored advertising over the continent. Now I'm sure sales are up, they've said they're spending a significant amount of money advertising over Europe this holiday, but tbh why did they think that would be enough? No price cut, gift cards do't boost sales here like they do in the US, and its two rivals had a $50 price cut .... Kinect wasn't huge here last xmas either ...
Perhaps they were banking on huge UK numbers (does seem to be doing very well here) but overall, no chance.
I'll be surprised if they come in January and announce they sold better/on par with PS3 and Wii in Europe over the holidays.
Essay Pro