Is Grand Theft Auto still relevant?

[Jay520]

Of course GTA is relavent.

In fact, if someone were to make the argument that GTA V will outsell CoD9, I wouldn't argrue against them. If I remember correctly, GTA4 was bigger than COD on PS360 when it released. It wasn't until MW2 when the CoD sales eclipsed GTA. One could make the argument that the increased install base gave CoD an advantage over GTA4, which can cause misleading numbers in determing which brand is bigger, or more relavent.

How will GTA fare against CoD when released on equal install bases? I guess we will find out.

Also, I've noticed some people claim that because CoD can post big numbers yearly, that makes the brand bigger because it manages to resist franchise fatigue. I'd say that these yearly releases are actually an advantage rather than a disadvantage. The yearly releases give consumers a chance to come back to the CoD name every year. I'm willing to bet that CoD missing a year would decrease sales & brand power. It would likely encourage fans to buy something else like Battlefield or something. So yeah, I don't believe annual releases increases franchise fatigue amongst consumers. As long as the quality remains sufficient, then annual releases, espescially around the holidays, should cause much franchise fatigue.