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I don't know about other countries, but here in the UK Xbox has a deal with one of the major TV providers Sky which allows the Xbox to act like a cable box. While the other members of my family use one box downstairs, I can just use my 360 in my room for TV rather than having to pay Sky for Multiroom service. The PS3 does not have this as far as I know.

But thats just one small reason. I am more of a multiplayer guy, so the robust xbox service and being able to communicate with everyone well are some of the main reasons why I pay for XBL.