Sony PS3 Sales "Slightly Ahead" of 15 Million Yearly Target

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pezus said:

Seece said:

pezus said:

DirtyP2002 said:
numbers fighting this late in a generation is fun. market share is soooo irrelevant since 2009. It was clear there will be 2 HD consoles with more or less the same capabilities. So, nobody wants to dismiss a 60 million + market and support won't drop. That is why I didn't get the PS3 price cut. So they hit their target, but lost so much money. Especially Sony should start to look at profits rather than market share.

The cut the price by $50 and will reap the benefits with higher software sales. I doubt cutting the price that little resulted in a big loss for them, if any.

It has, they attribuited their losses ($350m) last Q to the PS3 price cut. At this point in the generation it's absurd to still be losing/break even on HW.

Yes but what about the holiday quarter when software sales shoot up? And we really have no idea how much PS3 contributed to the loss

What about it? They still expect to lose more over the next 6 months than the past 6 months $617m vs $551m, it contribuited enough for them to tell us ... that it contribuited to their loss, which means SW sales arnt propping that loss up.