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I think the best comparable company for Sony is Samsung. Both make pretty much everything that uses electricity but the other one is losing marketshare all the time and losing money when the other is gaining marketshare in pretty much every business they are involved and make massive profits. Problem for Sony is not quality. It's that somehow everything they make is so damn expensive. Don't know where the fault lies. Definitely strong yen has big influense though. Really X360 and PS3 are also prime examples of this. Besides blu-ray what huge technologial differences there are between these to consoles? Still X360 is profitable at 199$ price point when Sony has hard time to break even with 249$ PS3.