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I think the 360's success has been largely aided by Kinect, but even more so by the fact that Microsoft was able to offer a system with:

-All of the major "core" third party titles (Call of Duty, GTA, Arkham City, AC, etc.)

-A variety of casual titles (particularly those on the XBLA)

-An extensive online system with a variety of media features.

These aspects aren't exclusive to the 360, but Microsoft tied them all together very well. It's no wonder that the 360 is selling so well. It's simply a great value.