I think this is a good move. Usually, nowadays I only bust out my DS when I'm traveling so this makes me want to buy a 3DS before I go on my next trip.
What might be nice is if Nintendo advertises this around the Airport, or they put a sticker on the Wifi sign in the airport saying you can use the Wifi for free with 3DS. Then have some 3DS's on sale at some stores in the airport.
Personally I've been known to waste money when I'm bored and waiting when traveling, so if I didn't have a 3DS and saw the sign or sticker I might actually pick one up. This is coming from a person that 99% of the time is wise with my money.
This won't boost sales by that much, but drop by drop fills the ocean. That one person you get through this deal might get you two people, and those to people might get you 2 more and ya... I should stop now.
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