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I work for Retention for T-Mobile USA and see this a lot. It's in the companies best interest to offer newer customers better deals, because new activation's bring in a lot more additional revenue. If Rogers is anything like us though, if you call in and get the retention department you can get a pretty sweet deal if your off contract. I give existing customers that have been with T-Mobile (especially if they have for a long time) a way better deal then new activation's. But then again I'm also commissioned of getting people under contract.