VGA 2011: PS3 Exclusive You Won't Believe Promo

[VGKing]

Based on the level of hype he's giving the game it can only be....
-Resident Evil 6
-Grand Theft Auto V
-Half-Life 3

This is all I can think of if the announcement is an established IP.

For new IPs it could be
-Agent
-Sony Santa Monica game
-Quantic Dreams new game(this is most likely)