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The number of variables when looking at either brand from this perspective makes it hard to glean any data that is actually useful.

To compare Xbox and PlayStation specifically, people might be searching for any of the following terms:

PlayStation + 2, 3, Portable, Vita, Network
PS
PS1
PS2
PS3
PSP
PSV
PSN

Xbox + 360, Live, Kinect
X360
XBL

Then you have issues with some terms being more common/popular than others, determining how popular these terms might be, variants of these terms like "PS 3" or "PS Vita", typos, etc.

And I'm sure some people just type in the number 360, like "360 controller" for example, but the number 360 could reference a myriad of different things, making its inclusion useless.

So yeah, this entire analysis is pointless.

And there's a certain bit of irony in me going through all this trouble to point out its pointlessness, I s'pose.