I think Microsoft did in terms of actually managing to hold onto the second place with a death grip for so long without a fail, despite looking like the most likely candidate to fail after the whole RROD fiasco and the previous iteration of the original Xbox.
Nintendo too, despite the "d0med" talk for several years, the Wii maintained it's best selling home console title until maybe this year - which it may still have a chance to reclaim, but 90m mile stone is pretty impressive, taking into account the previous consoles like Gamecube into account.
I think COD franchise has grown phenomenally and the fact that it keeps smashing it's previous records year after year is a good indication that they're onto something in regards to getting the perfect formula that attracts both hardcore and casuals to purchase their game, like 10 million copies in 24 hours? That's quite insane.
Disconnect and self destruct, one bullet a time.
