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Could Microsoft lose NA from now on? Yes they could.
Will Microsoft lose NA next-gen? Probably not, if they continue to improve and improve like they have for the last 2 years they have a shot of hanging onto NA for a few years.

They have to pull the right strings though:

Launch Price at a maximum of $449.
FULL Backwards Compatibility with Xbox 360.
Achievements.
New Unique IP's. (As well as keeping the current ones in tact)
Strong launch line-up.
Keep improving Xbox Live.
Windows 8 OS interconnectivity with other devices.