badgenome said:
Yeah, I remember that study. Not that anyone who hangs around video game forums would be surprised to see that brand loyalty can inspire religious like devotion, but it was still pretty funny to see it proven by science that fanboyism is essentially a religion. I've always wondered how Apple would fare without Jobs and his evangelical press conferences, so it should be interesting to see what happens. It's quite an accomplishment that he was able to have been one of the most ruthless CEOs on the plaent and still retain that pot-smoking hippie image and the hipster credibility that comes along with it. It's also a commentary about just how shallow most people are. "Down with corporate greed! (Unless I like the aesthetic sensibilities of your product line!)" |
I am sure one will see a link between product marketing and religious worship, complete with individuals who evangelize for each. Replace religious symbols with brands, and you are all set. I was thinking of coming up with a "words to live by" book completely made up of corporate slogans ("Save money, live better", "Think different", etc...).
No one said the religious devotion side of the brain is logical at all. Anyhow, need to paraphrase your last line a bit to make it flow a bit better, because it is really cool.
