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ImJustBayuum on 26 November 2011
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Alby_da_Wolf said:
ImJustBayuum said:

1. Nobody knows how long the launch window for Kinect is, meaning that $500mil could've had been spread out across a couple of months to a year.

BTW Kinects original selling price was $150, its manufacturing costs around $56 and total costs after overheads is likely $70-$90.And thus those costs have likely been recouped

http://kotaku.com/5688040/report-kinect-only-cost-56-to-make

But regardless

2. - Kinect for MS is more about long term strategy than profitability

3. - I don't know what Move is to Sony, because it changed nothing with regards to Sony's gaming division / strategy. It's kind of a wasted effort from a business perspective.

1. It's just a guess, but as normally companies announce investments and revenues for the fiscal year, and with the further confirmation given by MS stating that this time it doubled the previous advertising budget to $1billion, but this time specifying it was for Kinect and XB360 put together (while last year it announced $1B for Kinect and Windows Phone put together, with some execs later specifying $500M for Kinect http://allthingsd.com/20101018/microsofts-billion-dollar-media-bailout-plan/ ), IMVHO the most likely time span could be from launch to the end of fiscal year. This time the budget should very likely be from October 2011 to the end of FY.

2. I agree about this, and the strategy despite not fully, worked more than enough: thanks also to Ninty totally neglecting its competing product, former market niche monopolist, and almost only pushing the game included, Kinect eventually managed to outsell weekly Balance Board, first only in America, then WW, and finally even tying in EMEAA, despite being still quite weak in this region. 

3. Again just my opinion, Sony main current goals about Move seem to avoid being left behind in motion controls and possibly to carve its own exclusive little niche for "hardcore friendly" motion controls, while its competitors look like they manage to very often piss hardcore gamers off. 

3. I know its just your opinion, and i respect it but if one of their their goals with the Move is to create a new niche market (hardcore motion gaming), than IMO they are wasting their efforts and resources.The influence of motion support  on a core buyer's decision to purchase a game or not IMO will be  very  little in comparison to other aspects like quality, brand etc

For example, most core gamers will buy KZ3 because of the quality and brand rather than for the move support. For those that bought it because of the move support, will be in the minority. So is it really worth the effort/resources chasing that minority without charging a premium price?

"avoid being left behind in motion controls" do you mean trying to capture a piece of the casual pie. Out of the 3, Sony seems to be the least successful with regards to capturing the casual market. From my perspective, I fail to see any major benefit Move brought to Sony