NoCtiS_NoX said:
"Japanese retailers ordered an initial shipment of 600,000 copies of Ni no Kuni, more than any previous Level-5 game." Even though it sold 500k. Those sales came from price cut after price cut. TBH I already gave up on Ni No kuni PS3. I am just glad they showed it again and Namco Bandai is doing the localization. Anyway, I am now hoping for a demon souls kind of legs. |
But in that case retailers took the losses, not publisher. Publishers get their money from game even BEFORE it is sold to consumer. For example retailer could buy game from publisher for $30 (yes, retailers buy games from publishers before it is put to display) and sell it for $10 or $100, however they want.