I think a large chunk of the "paid" elite accounts are from it being included in the $99 limited / special edition release at launch. Which also saved the user $10 based on buying it separately as the Premium Elite is $49; I signed up to the free version of it and to be honest I wasn't impressed at all. (I was able to finally gain access to it though two weeks after launch)
The only real benefit I to it in my opinion is that you will have access to all the DLC which seems worth it for many people that I know because the price of the map packs are costly and they play COD at least several hours a week.








