miz1q2w3e on 23 November 2011
I think word of mouth affects peoples' decision a lot. I, for one, have bought games I wouldn't have considered getting before because someone thought so highly of it that they recommended it to me
The opposite works too, you warn someone about a faulty/bad product and they stay away
But this kind of thing is pretty hard to utilize in marketing, the product itself has to be good enough that people recommend it, and the person recommending it has to be someone you trust
