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sales2099 said:
Dashboard updates aren't system sellers, merely refine the experience for existing users. Its a null point when its released.

Cloud applications for game consoles isn't ready yet. If it was, it would be out. Again, it refines the experience, it isn't gonna be a system seller in itself, so no rush. '

I do agree with the lack of price cuts and the sub par bundles....all though the Fable/Reach combo is a sweet deal, plus the MW3 Console was a huge success.

Sure a price cut this holiday would allow MS to widen the gap with PS3 but now im starting to see what MS is thinking. They are in this for profit first and foremost. They haven't dropped the 360s price truly since 2008. 2009 had the Elite replace the discontinued Pro but the price points didn't change. 2010 just saw hardware revisions, cheaper ones to produce at that. This year, 360 isn't the best selling console, but its selling amazingly well with 3 years of no price changes. No doubt MS is raking in extra profit while Sony (as we all know) is bleeding red ink with the PS3 price cut and with the company as a whole.

Their plan as far as I can tell is to rake in as much profit this holiday with the same 360 sku prices (albiet with deals), hope that they still maintain a hardware lead over the PS3 when the holidays are said and done, and in the spring......when console buying is at the years lowest, then drop the price cuts across the board.

I think the right dashboard update can sell 360s.  I know for women that capabilities coming in this dashboard is very appealing. My wife and other women I know really hate remote controls and multiple media devices.  She loves Netflix, Hulu, and Zune for media yet she hates getting to them.  She loves using voice to control playback.  She wants what this new dashboard is supposed to provide. A consolidated way to search for content and choose content without using a controller or a remote.  There are many many people like her.  We love to show photos on the 360.  Apple is advertising this as well right now with the new iPhone. To bad because the 360 should be doing it already.

I agree that is what MS is thinking. Temporary deals to spurn sales during the most important part of the year when they can then have no price change until the absolutely have to.



Its libraries that sell systems not a single game.