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ahh looks like the financial experts of the forums are out in force again!

So much ignorance being thrown around it's rediculous!

Look at The source's post for a bit of reason on the subject. Sony's losses aren't so much coming from the Playstation brand and sector of the company there main losses are down to the TV market and cost from buying other companys and R&D for uncoming projects. Sony usually sell at the higher end of the market these days they are never going to be the market leader in times of economic slump they tend to pull in high profits when the markets are good.

In no way is Playstation (the only bit generally we care about) brand going away this is nothing like the Sega saga compairing the two would be like compairing the co-op to tesco (small supermarket to Walmart)