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Michael-5 said:

Sales =/= Quality. All GT5 outselling Forza 3 and likely 4 means that it's the brand name, and more established. Same situation applies for Modern Warfare, it's been on consoles much longer then Battlefield has, and it's established itself. Same with Halo, and heck New Super Mario Bros. I mean New Super Mario Bros, without bundles, has about 15 million sales, while Donkey Kong Country and other platformers sell much much less. Is it a better game? Not necessarily.

Most of the best sims are PC racing games, and they sell much more poorly then GT5 and Forza because they lack content (usually car rosters are 20-30 cars long), but they aren't limited by the systems specifications. GTR for instance models suspensions the most realistically and has been doing so for the longest time. You don't get sill jumps in this game without damaging your car like you do in GT5.

Forza 4 also hasn't launched weaker then Forza 3. Week 1 sales were higher, and it released earlier into the holiday season. We will have to wait until the end of the holidays to gauge it's success, but right now it's doing about as well as Forza 3.

The point is that, in your eyes, it is the better sim.  However, many more people see GT as the better sim when compared to Forza, and sales show this.  It doesn't necessarily mean that a game that sells less than it is of poor quality, just more people feel GT is of better quality.  As far as brand goes, yes it will help push the game for the first few weeks, but after that, it is more about content, quality, and people's enjoyment of said game. 

You may want to check the sales pages of both Forzas again.  Yes, Forza 4 had a better 1st week, but it also had a weaker 2nd, 3rd, and 4th week.  In 4 weeks, Forza 3 sold ~1.04 mil, while Forza 4 has sold ~967K.  That's a difference of ~73K.  The difference only seems like it will get larger, as Forza 4 has already dropped below 90K WW, something Forza hadn't done even after 10 weeks.  True Forza 4 was launched earlier in the holiday season, but we are already at the point where newer games should be starting to see boosts from the holiday season.