OXMUK
Call of Duty: Modern Warfare 3 sold 6.5 million units in its first 24 hours on sale in the UK and North America, eclipsing Call of Duty: Black Ops as Activision's biggest day-one seller. Surprised?
Activision has already chalked up $400 million in sales - $40 million ahead of what Black Ops managed in the same period, and $90 million ahead of Call of Duty: Modern Warfare 2's effort. According to Microsoft, the new Call of Duty also set a peak concurrency record on Xbox Live after two days on sale.
"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," Activision CEO Bobby Kotick commented.
"Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for "Star Wars" and "Lord of the Rings," two of the most successful entertainment franchises of all time."
Activision Publishing CEO Eric Hirshberg thinks "Call of Duty is more than a game. It's become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere.
"I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you."
http://www.oxm.co.uk/35977/modern-warfare-3-smashes-black-ops-xbox-live-records/
