IT won't beat PS3. The Euroepan and Japanese Market Especially don't care about the Xbox. In fact if it wasn't for the UK PS3 would have a 5 Million+ lead over 360 globally Lifetime sales by now. I've been to most European countires, Spain France Italy Switzerlsand and a few others and the Xbox is a hardcore console and PS3 is far more popular based on Brand name alone.
People need to learn about brand Recognition and Loyalty. Compare Xbox sales to PS2 in THOSE REGIONS. PS2 outsold Xbox like 10:1, 20:1 in Japan, In America is was only 3:1 or something like that.
MS have done as well as they could have by Doubling the sales of Xbox and increasing their Userbase by over 100% from their last console, Sony have lost market Share since last gen. There isn't anything MS can do except keep selling machines until end of the gen. They've already won in North America.
PS3 wil outsell 360 globally sometime next year and then finish about 1-2 million sales ahead by the time next gen starts, peopel will claim Sony won but really it was a 50/50 battle that NOONE expected start of the gen. IMO MS won already by doubling the userbase of their previous console.
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Essay Pro