The main problem with BBUK was that there was zero advertising. I knew about BB before, because of my time online, but aside from people like me, or people who have travelled to the USA, no one would know about the company.
And I mean zero advertising. There was nothing on national news, which is understandable, because they only had 11 stores. But, I live locally to their first and primary store (in Thurrock, Essex), and there was never any local advertising, either. How can they expect to drum up business with such a small store footprint, and no advertising to back it up?
I'm sad about the loss of this business, because, regardless of what previous posts have said, the UK's electronic retail market is ridiculously under-competitive. Most of the chains out there are all operated by the same company, the only real option most consumers have is online.
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