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This would be a first for Nintendo and in a context of a first year of losses it might have a bad effect on Nintendo.

I think that this at least points out that producing the console (with controller) will be a really expensive thing. We probably have a better idea now of how expensive it is.
I still think that Wii U will come out at 300$/€ with a profit but if Nintendo is scared of that price point it might want to go for the 250 price point that Wii had. And there it could make a bit of a loss but still remain appealing enough to recoup losses on software and mass production of parts, not to mention to grow itself a market much faster at that price instead of 300$/€.
I don´t imagine Nintendo setting Wii U for a 350 or higher price point. Nintendo always strived for a mass market aproach and higher than 300 would probably be to much.
My idea is that if Nintendo puts out anything less than a 300$/€ console, it will only lose a couple of tens of dollars.