thx1139 said:
Well that number came from NPD via Gamasutra not Microsoft. MS other than Kinect 1st 10 million and 360 big milestones hasnt made many sales annoucements. I believe if sales had plummetted like this indicates then NPD would have mentioned it or it would leak like other nuggets have. Dropping to 1 in 10 360 sales is with Kinect would have got mentioned. |
Microsoft announced 1 million, 2.5 million, 8 million, and 10 million over roughly four months, and they've been tight lipped the last eight months. They made plenty of sales announcements until recently. Like I said, Kinect sales had already fallen presumably. 52% was the average since launch, not for July. During the holidays it was likely well over 52%, and the holidays also comprise nearly 60% of the sales from November to July (even more if you count the first few months where kinect was still doing more than 52%). Even if Kinect sales had fallen to zero in July it wouldn't have had a huge impact on the percentage.
Using VGC numbers, the 360 sold 6,723,495 units from the Kinect launch to June. In July it sold 315,552 units. If we only look at console bundles, that would be 3,496,217 Kinects using the 52%. So then if we go into July saying there were zero Kinect bundles sold that would bring the percentage down to 49.7%. If we use the same 3.5 million number for November to June combined with VGC's July numbers for Kinect it would bring the percentage down to 51.4%. As you can see, low sales mid year would have a very small effect on that percentage.
In that same Gamasutra article the author mentions that he estimates the $200 model makes up 50% of the sales based on the ASP of $280. So unless the non-kinect $300 wasn't selling anything, then the Kinect models were well under 52%.
Another example would be the French numbers we got from Microsoft. 300k to the end of December and 20k in the 3 months after.
In November and December there were 238,685 360 units sold. Compared to 300k Kinects. Disregarding standalones, that'd be 126% of hardware being bundles (obviously plenty of standalones)
In January to March there were 115,777 360s and 20k kinects. That would be 13% of hardware.