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Seems they have more demand then they had originally forecast (even without a Christmas season launch).

http://www.gamasutra.com/view/news/38190/Sony_Vitas_2012_Launch_Timed_To_Help_Satisfy_Substantial_Demand.php

Kyle Orland said:
Sony said the post-holiday launch of the PlayStation Vita in North America and Europe is timed partly to help the company satisfy what it terms 'substantial' pre-order demand for the system.

In an interview with the Wall Street Journal's AllThingsD blog, Sony's PlayStation director of hardware marketing John Koller said the company had to change its plans as the system has drawn increased attention following its initial announcement.

"We've increased production materially since E3," he said. "We learned our lesson to make sure you have enough product."...