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brendude13 said:

Microsoft says a lot of things, you shouldn't take their prediction seriously.

If they do end up #1 WW this year then they can toot their own horn, like they always do. If they are wrong, what they said won't get any more attention. They said this during an E3 conference, they wanted to appear confident.

They've said it many more times than just once at E3.  They have mentioned it each of their press releases since at least June's NPD.  Though, I do agree with you that it won't matter too much in gaming press if they don't, since it will be looked at as just PR.  Quite honestly I see it as just that, too, though some supporters believe MS has some excellent strategy just ready to enact.  Either way, I still think it will be interesting to follow this.