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This is no different from anything else. Cars, all types of electronics, services, etc.

Why fly first class when standard class gets you same place?
Why eat in a Michelin star restaurant when McDonalds fulls your stomach just as well?
Why buy a Bentley when a Yugo gets you from A to B?
Why buy iPhone when you can get an Android one free on contract?

People continue to do all the above so.....
Why buy this Sony TV when you can get one cheaper that does the same thing?

There are people with money that does all the above if most of you don't.

Sony is not aiming to sell this TV to some broke arsed consumer anymore than Ferrari or Rolex seek out the "poor" to buy their products.

The aim is not to take over the world with the TV, it is for the minority that can afford to pay for it.