kowenicki said:
S____M____C____C said:
osamanobama said: how do they loose money on TV's that doesnt make sense to me. also it sounds like Stringer is a horrible CEO |
Because despite Sony charging premium prices, they use high quality (costly) components and they manufacture/get supplies mainly in and from Japan - and also take into account the currency situation there.
Sony is an up-market brand, and TV's are quite luxurious items - in a recession this is precisely the type of product that is likely to perform poorly. Sony's lost out to its big competitors in recent years, especially the South-Korean firms.
Stringer has done a solid job at Sony.
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It has nothing to do with that. Sony have themselves said it is simply becuase the TV business is on overweight cost-heavy monstor that needs restructuring and they have stated that they are starting with a blank sheet of paper there and do not rule out some kind of merger with another manufacturer.
They don't produce TV's of any better quality than their competitors who sell for cheaper, and indeed most reviewers would say other brands are now building a better product for the same or less cost.
The TV division is simply very badly run. You are correct in saying the currency situation is unhelpful, but Sony TV division seems to be suffering more than most.
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Yea, I've heard the talks about Sony leaving the TV business, I can't see how they are going to turn it around to be honest. Samsung have a much better currency situation and can offer the same quality as Sony for less.
Sony do use very high quality components though. However, this doesn't mean that Sony TV's give a better picture etc, just that they are of very good build quality.