MS Fiscal Year 2012 1st Qtr - 360 ships 2.3m, MS - profits $5.74bn

[drkohler]

Seece said:

drkohler said:

Seece said:

postofficebuddy said:

Source downplayed the results predictably but it is rather odd that profit in the EDD division declined compared to last year. Live Gold only cost $50 last year. And aren't they selling Kinect at an insane margin?

They already said, higher operating expenses.

lol.. throwing around XBox freebies by truckloads to students in the States is now called "higher operating epenses"? Well, gotta pay those truck drivers, somehow..

That doesn't explain why Revenue is up.

Well, maybe, just maybe, those people bought software/Live memberships, other stuff with it?

It's just a weird idea, probably totally wrong - all those people probably never unpacked their freebies. But I am pretty sure the idea behind MS giving all those freebies to students ( and we are not talking about a few hundred boxes) was to get subsequent sales from it. Think about it for a while... sometimes logic IS your friend....