Microsoft PR
Xbox 360 maintains its lead over the current-generation console market, poised to finish 2011 as the best-selling console.
Kinect momentum continues with a growing portfolio of more than 75 Kinect for Xbox 360 titles in the market by holiday – four times larger than last holiday. A robust Kinect portfolio, blockbuster game releases, major entertainment partnerships and new hardware offerings prime Xbox 360 for a record holiday sales season.
September 2011 NPD highlights include:
· Holding 42 percent share of the overall current-generation console market, Xbox 360 sold 438,000 units in September, maintaining the number-one console spot in the U.S. for 2011. This marks the seventh consecutive month Xbox 360 has had more than 40 percent of the current-generation console market share. (Source: NPD Group, September 2011)
· Total retail spend on the Xbox 360 platform in September (hardware, software and accessories) reached $534 million, the most for any console in the U.S. and more than total retail spend from the current-generation console competition combined. (Source: NPD Group, September 2011)
· During the month of September, Xbox 360 held six of the top ten console game titles including: “Gears of War 3,” “Madden NFL 12,” “Dead Island,” “FIFA Soccer 12,” “NHL 12” and “Deus EX: Human Revolution.” (Source: NPD Group, September 2011)
“Gears of War 3” launched on September 20 and sales have already soared past three million copies worldwide* in the first week, pushing the franchise beyond one billion dollars in lifetime sales*.
The month of October is packed with exclusive Xbox 360 title launches including “Forza Motorsport 4” and “Kinectimals Now with Bears!” launching earlier this week and “Dance Central 2” and “Kinect Sports: Season Two” available on Oct. 25. Consumers are also looking forward to “Kinect: Disneyland Adventures” and “Halo: Combat Evolved Anniversary” on Nov. 15.
In addition to a robust holiday portfolio with something for everyone, Microsoft is rolling out the next generation of TV entertainment on Xbox LIVE, bringing a breadth of content providers to Xbox 360 and innovative user experiences unmatched by any other games or entertainment devices. With nearly 40 world-leading TV and entertainment providers, including Bravo, Comcast, HBO GO, BBC and Televisa, the platform is taking a major step toward realizing its vision to bring all the entertainment you want, shared with the people you care about, made easy.
All of the entertainment, partner support, record growth and sales momentum make us confident that Xbox 360 will have another record year.
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