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kowenicki said:
sony "increasing brand awareness"

huh?

who doesnt know playstation?

Babies, duh. 

@ OP

Looks like VGC got 360 pretty close (definitely within tolerence), while Pachter was ~70K off.  May have to wait for Sony to clarify before we know how accurate VGC was.  Aren't companies supposed to be barred from releasing exact numbers?  I guess Sony is the only one playing by the rules, lol.