Well today RIM is said to have purchased a world renowned software developer NewBay for 100-million dollars one of the largest aquisitions it has made this year. The news report then drew attention to the fact that RIM has been acquiring software companies steadily since earlier this year at an alarming rate.
It would appear RIM is putting its finances into software as the best chance of taking on iOS and Android! The question is will these app developers and software engineering companies actually give BlackBerry devices an edge or opportunity to compete. The journalist reporting the story stated that the company acquired is not alone. All the apps and software that company has in its disposal have direct competitors on iOS and Android who offer the exact same services. So is it really worth the huge investment if the company isn't offering any exclusive services not found on competing platforms?
According to Royal Bank Of Canada's analyst RIM will likely take around a year to actually get the software from its various aquisitions into BlackBerry products. The thing is what about the next OS, if BlackBerry has all these talented software developers could they assist in creating a more competitive OS as well as the software vital to taking on Apple and Google?
-JC7
"In God We Trust - In Games We Play " - Joel Reimer
