One has to wonder how effective this will be. If someone buys UC3 used and is only slightly interested in the MP, they're probably not going to pay the $10. That sucks, because they'll never know if the MP was for them or not. I don't like this "blindly pay $10, or don't play the MP at all" thing. They'll likely miss out on a lot of potential buyers that way. As a potential customer, they should be given the knowledge on what they would be paying $10 for, as opposed to just making a blind purchase....
They could have been more effective by cutting off most of the online instead of charging for online all together. I think it's fair if you offer a MP-demo for those who buy the game used. For example, they could limit online play to just a few maps/modes for those who buy it used. That way, they'll get a taste of the game and will be more inclined to pay the $10. This seems like it would be more effective IMO. I'm gonna post this idea on the psblog.
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