RolStoppable said:
You must be drunk and have double vision, because there is only one archbrix post above. Nintendo's rightful image: I don't even know exactly what it is, I am just making an assumption on what you mean it is. Respect among third party developers and something like that. But just because Nintendo believes that they could do something, doesn't mean they actually can. Likewise, just because you believe that you can convince me of something, doesn't mean you will. Hehehe. Market split: It isn't between core and casual, it's between those who like Nintendo's Wii direction and those who do not. That's a much clearer definition than this stupid core and casual stuff and also less insulting; because if someone says casual, they usually think of lesser gamers and insist that more emphasis is put on the core who they belong to. Relevant audience: Yes, Nintendo won the hearts of the people who are relevant and it's crucial that they do not disappoint them. As for content, I agree. In the case of Mario, Nintendo needs to expand the lore and mythos of the Mushroom Kingdom to keep people entertained at the highest possible level. It's a good thing for Nintendo that so many of their games can feed off of the Mario IP. If they create new stuff for Super Mario Bros., it can also be used in the next Mario Kart, Paper Mario etc. First party lineup: I was talking about the entirity, not just the launch lineup. People bought the Wii, because of Wii Sports. It wasn't bundled in Japan and is one of the bestselling home console games of all time over there. Wii Sports was the strongest piece of software since Tetris on the Gameboy. Appealing to their userbase: This eternal, credible game exists already. It's called Super Mario Bros. Now the only question is if you believe that Sony and Microsoft can compete with SMB. I hope you don't, because they simply can't. Sony in the portable arena: They will allow it to happen, because they have priorities and they don't have the necessary talent to be competitive in both the home console and handheld space. With Microsoft being such a fierce competitor Sony can't afford to shift their best teams to portable games development. Microsoft won't make their own handheld and if they do, they can only fail. All Nintendo needs to do is catering to their audience, something they sometimes even refuse to do. Where is the sequel to NSMB on the 3DS? It still isn't announced. It's decisions like this that hurt Nintendo much more than anything Sony, Microsoft or anyone else can do. I've said it before, Super Mario Bros. is the heart of Nintendo's body. If they take good care of it, then they can leverage the content from that one game in a dozen of spinoffs. And if they take good care of their other series too, they will be off even better. Nintendo cannot be made obsolete, if they don't destroy themselves. They have the strongest catalog of IPs in the entire industry. Stereoscopic 3D: This feature is expensive, the increase in horsepower isn't. Nintendo basically took their normal generational leap (this time from N64 to GC graphics) which should keep costs at about the same level as usual. The rest: I guess you meant to type SNES? Anyway, it wasn't expensive compared to Sega's console. Besides, times have changed. Third parties didn't get paid off left and right back in the day. It's also worth noting that Sony paid for (timed) exclusivity despite PS2 dominance. People have always been optimistic about Sony's financials in recent years, but pretty much everytime the reality was worse. I don't think it's wise to jump to the conclusion that the PSV will only be sold at a marginal loss, especially when one considers those memory card prices. They must be going for those high margins, because the PSV itself is quite a big lossleader. Nintendo needs to keep selling hardware at high volumes, that's how they will stay relevant. With the 3DS Nintendo took already measures to appease to third parties and you know how that turned out. Leaving the launch window to third parties to have them achieve better software sales didn't pay off at all. Hardware sales collapsed and we got news stories about third party games getting cancelled or pushed back. |
Regardless of personal bias the best way to split the market RolStoppable is into two groups casuals and core gamers. In this case core is simply gamers that play and buy games often and casuals are merely gamers that play games occasionally. I'm not calling casuals inferior, non-gamers, or any other stigma you may or may not associate with the term.
Even though I consider the casual market a fundimental sourse for potential growth for the core audience since some individuals that start out as casual gamers may progress towards being a part of the core market fundimentally you advertise and market for both audiences quite differently. Usually the casual market has been gained through the use of new often simplified imputs and low barrier software. You seem to think the Wii U tablet controller will be counter productive towards this goal. I rather doubt that will be the case if Nintendo and Third Party devs utilize the controller's capabilities correctly. Traditional gameplay can easily be simplified using a touchscreen, yet with the button interface the core audience won't loose many of its sacred cows.
Nintendo's choice of the Wii U tablet controller even though it practically screams Japanese focus may come down to the fact they think they can sell the concept both to casuals and core gamers. Like the DS I suspect the Wii U will have several games that primarily utilize the touchscreen and games that focus more toward more traditional control concepts. Provided that the Wii U isn't priced outside the range of the mass market I can easily see how the tablet controller could potentially be just as large a hit with the casual market as Wii's motion controls.
Padib's point itself seems to be that Nintendo shouldn't merely continue to go after the same market as the Wii or DS, but go after both. This has been done before and certainly isn't impossible. There is a stigma within the industry against Nintendo like you've pointed out, but I don't think it would necessarily be as large an issue as you think. This is a business Wii U will get ports at the very least because the business has changed. The era of exclusive third party content is mostly gone. Of course default support that comes from the multiplat nature of the business isn't necessarily good support. For instance as long as the PS3 and Xbox 360 continue to sell along side Wii U few developers will be incouraged to take advantage of the Wii U's hardware.
Nintendo's focus on optaining Third Party support comes down to preventing what as you put it was one of the downsides of the Wii content droughts. Though you seem to believe otherwise Nintendo can't continue to support itself primarly. As hardware improves time and money spent on development increases. If Nintendo tried to support itself its resources would eventually be spread too thin. Not to mention that the cost of increasing it's own studios to decrease content droughts isn't an economic solution to Nintendo's woes.
To optain Third Party support the Wii U simply has to have a larger core focus. That does lead to larger hardware costs and further expenses regards to paying for exclusives or at least timed exclusive material through marketing ext. Ultimately in my opinion this option is still far more economic than Nintendo merely trying to maintain itself.
The only issue I really see is whether or not it is actually possible to market a console to both the casual and core audiences. Just because it has happened in the past doesn't necessarily mean it will ever happen again. A reverse relationship can easily happen if Nintendo markets too heavily toward one market or the other pushing one potential audience away. Then there is the Wii brand itself that simply isn't going to help Nintendo at all with the core audience and may of lost some of its value with the casual audience.
Still Nintendo more than likely has to court both markets. Nintendo has some serious barriors to strictly marketing toward the core with their current image. Then regardless they lack the resourses to truly go toe to toe with Sony and Microsoft. Yet portions of the audience that made Wii and DS so successfull may of moved on to other forms of entertainment, though some may disagree in this business brand loyalty outside a select portion of the market isn't guanteed. This coming gen Nintendo is likely to benefit from Microsoft and Sony's next consoles being far more economic than their previous efforts, but once the economy recovers Nintendo could land in an odd position again.