freebs2 on 23 September 2011
It's a bit more complicate matter, in theory it's more convenient to expand since for a shareholder it's safer have a varied portfolio of investiments rather than investing on a single project. The real question is: do I have the resources (financial, human, tecnological and the knowledge) to profitably operate in different markets? Also to succesfully enter a new a market, the company needs to overcome some "enterance barriers", this process may require a lot of time and money, so the other question is: Am I willing to risk and to sustain the costs of the enterance?
