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This is an Acti EA thing not a Sony vs Microsoft thing, so i doubt Sony paid EA for 1 week exclusive dlc. EA knows 360 gamers wont move over to BF3 from MW3 just for DLC, so why waste time promoting the product on the 360, instead promote it on the console where the gamers are most likely to switch over.
But if Sony did pay for 1 week exclusivity then they are pretty dumb, I think this is EA going after Acti's PS3 FPS fans, and it might work.