dinkus on 19 September 2011
There are a few things to note about GameStop midnight releases. In this case, the doors will be opening at 10 pm. The game will not be sold until 12pm. However, for large midnight releases the store will often do promotions and give aways in the time leading up to midnight. In addition, many stores use a "pre-ringing" process so that people who show up earlier and pre-ring are the first to get their games come midnight. Even if you don't want to hang around, it's usually advisable to show up around 10 pm, get your "raffle" numbers and pre-ring then come back around 11:30p.
